The Story Behind asBUILT Media

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Hi, I’m Dan. With over 20 years in construction, I started as a truck driver for a glazing contractor and worked my way up through project management across civil, concrete, masonry, and general contracting. Along the way, I naturally gravitated toward technology and process optimization, helping teams adopt the right tools, improve efficiency, and scale operations.

At the same time, I spent nearly a decade as a YouTube content creator, mastering videography, drones, editing, and digital media strategy. What started as a side project became a hands-on learning experience that reshaped my career. A simple decision to bring my drone into the office led to obtaining my FAA Part 107 certification and eventually launching a full-scale drone program—a pivotal moment that merged construction, technology, and content creation.

That blend of field expertise, problem-solving, and digital communication opened doors I never expected. It led to a role in technical sales for one of the largest construction technology companies in the world, where I worked with some of the biggest construction and architecture firms in America. It was the culmination of years of experience—bridging field operations, emerging technology, and content creation in a way that continues to shape my approach today.

As construction evolves with AI-driven solutions, automation, and digital transformation, I believe it’s critical to keep people at the center of progress. Innovation should support the teams in the field—not replace the experience, intuition, and craftsmanship they bring to every project. That belief is what drives asBUILT Media—a human-centered approach to construction content, consulting, and storytelling.

Too often, companies invest in technology, digital media, or marketing strategies only to find they fall flat because they don’t resonate with the people actually building the industry. I help companies cut through the noise, elevate the voices of the builders, and craft authentic brand identities that connect with both the field and leadership teams.

Beyond content creation, asBUILT Media provides high-impact consulting, helping companies integrate technology, optimize workflows, and develop digital strategies that actually deliver results. One of the things I value most is the network of talented professionals I’ve built over the years. I don’t claim to know everything, but I know the right people who do. When a challenge goes beyond my expertise, I bring in the right voices—trusted industry professionals who ensure companies get the best insights and solutions possible.

asBUILT Media exists to tell real stories, highlight the people driving this industry forward, and provide both creative and strategic value to the modern construction world.